About Nothing in Particular
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Buy it at CollegePeas.com
I developed this seminar DVD based on live seminars I had given at conferences and trade shows. It is based on the book How to Make Colleges Want You, but it has a few extra tips and tricks that I added later.
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Are Points and Point Programs Pointed at the Right Patrons?
Dana Hayman is one of the sharpest marketing minds in the business. He and I wrote this article for the Journal of Integrated Marketing Communications in the 2009 issue.
Abstract
Any employee, from the CEO to the mail clerk in any firm, would probably agree that developing and [...]
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When my mom worked at Hallmark Cards she had a boss that used to have good advice for artists who had run out of ideas. He would say, “whenever you are completely drained and have absolutely no ideas for anything. Sit down and do it anyway.”
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