About Nothing in Particular
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During the dawn of ecommerce I started the direct marketing efforts for a major consumer durables company. Getting customers is always the first step in a good bootstrapping scenario so I set out to test some online advertising. Banner advertising was state-of-the-art, so I put together a detailed outline for the creative design of a [...]
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It is not uncommon for the entrepreneur to have trouble figuring out which side their bread is buttered on and who is doing the buttering. I often hear about start-up companies that are “doing really well” even though they haven’t made a dime. Heck, I’ve had companies like this myself. In these days of free [...]
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One of the great things about a start-up company it the opportunity to create a great brand. A great brand is like a club that everybody wants to be a member of. A great brand transcends the product or service the company provides and creates its own attraction. The Customers, or members, appreciate the company [...]
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Two fine fellows set out to make $1 million in a year. They both write their business plans and get started. A year later the first fellow has made $500,000 and the second fellow made $10,000,000. Which one is the better businessman?
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I coached Masala Wala for the University of Chicago’s New Venture Challenge in 2009. They split second place with two other teams. It was a concept for an Indian food restarant. I thought they did a very nice job.
The winners were Bump Technologies that made an iPod application and a company called Nine Naturals that makes [...]
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