Posts tagged as:

Experience

Evanston Review

by Mike Moyer on October 15, 2009

My job at Mather LifeWays was announced in the Evanston Review.

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Saltwater Bag

by Mike Moyer on August 19, 2009

Here is another one of the tackle boxes I invented with my friend Daniel Arsenault. It’s a bag that is designed to be used on a saltwater fishing boat that can be hosed off at the end of the day.
Daniel was coming up with some product concepts when he had an idea to do a [...]

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How to Make Colleges Want You

How to Make Colleges Want You

by Mike Moyer on September 19, 2008

Buy it on Amazon.com
I learned a lot about the college admissions process when I was at Cappex. Part of my job was to develop content for the site (we eventually hired a guy to do it for us). We developed a blog and a Podcast. I got a little carried away with writing and [...]

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Journal of Integrated Marketing Communications

by Mike Moyer on July 19, 2008

Are Points and Point Programs Pointed at the Right Patrons?
Dana Hayman is one of the sharpest marketing minds in the business. He and I wrote this article for the Journal of Integrated Marketing Communications in the 2009 issue.
Abstract
Any employee, from the CEO to the mail clerk in any firm, would probably agree that developing and [...]

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WithAnchovies.com

by Mike Moyer on June 25, 2004

When I lived in Grand Rapids I started a side business selling hats and bags made from old sailcloth. I took all the old, worn-out sails from the local sailing club, washed them and cut them into strips of cloth that could then be sent to the manufacturer to be made into hats. They were [...]

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