My job at Mather LifeWays was announced in the Evanston Review.
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About Nothing in Particular
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My job at Mather LifeWays was announced in the Evanston Review.
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Here is another one of the tackle boxes I invented with my friend Daniel Arsenault. It’s a bag that is designed to be used on a saltwater fishing boat that can be hosed off at the end of the day.
Daniel was coming up with some product concepts when he had an idea to do a [...]
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Buy it on Amazon.com
I learned a lot about the college admissions process when I was at Cappex. Part of my job was to develop content for the site (we eventually hired a guy to do it for us). We developed a blog and a Podcast. I got a little carried away with writing and [...]
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Are Points and Point Programs Pointed at the Right Patrons?
Dana Hayman is one of the sharpest marketing minds in the business. He and I wrote this article for the Journal of Integrated Marketing Communications in the 2009 issue.
Abstract
Any employee, from the CEO to the mail clerk in any firm, would probably agree that developing and [...]
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When I lived in Grand Rapids I started a side business selling hats and bags made from old sailcloth. I took all the old, worn-out sails from the local sailing club, washed them and cut them into strips of cloth that could then be sent to the manufacturer to be made into hats. They were [...]
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