About Nothing in Particular
From the category archives:
Buy it on Amazon.com
I learned a lot about the college admissions process when I was at Cappex. Part of my job was to develop content for the site (we eventually hired a guy to do it for us). We developed a blog and a Podcast. I got a little carried away with writing and [...]
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Buy it at CollegePeas.com
I developed this seminar DVD based on live seminars I had given at conferences and trade shows. It is based on the book How to Make Colleges Want You, but it has a few extra tips and tricks that I added later.
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Are Points and Point Programs Pointed at the Right Patrons?
Dana Hayman is one of the sharpest marketing minds in the business. He and I wrote this article for the Journal of Integrated Marketing Communications in the 2009 issue.
Abstract
Any employee, from the CEO to the mail clerk in any firm, would probably agree that developing and [...]
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